Paper on ‘Quad Play’

The telecommunications industry is currently changing at a rapid pace driven by the emergence of new technologies that are rewriting the business cases and cost models upon which telephony has been based for years. In line with this, many telecom companies are collectively spending huge amounts to roll out the infrastructure and technologies that will drive the next generation of voice, data and video services. Adding wireless to the package brings in a fourth dimension, thus the term Quad Play.

While the potential of Quad Pay services to generate long-term profitability is easy to recognize, adoption has been limited by the high initial investment and complex integration of different components. This Amatra paper highlights services instances that can be deployed in an economical way.

The paper delves deep into the concepts of Quad Play. It builds on the Triple Play services like gaming, e-learning, e-medicine, music, collaboration, security, monitoring and dating and points to the increased emphasis on value addition that has triggered the growth of Quad Play communication services bundle. It lists the benefits of pre-integrated Quad Play suite for service providers like it is cost-effective, simplifies deployment, reduces time to market, is an easy way to enter the bundled services market, helps generate new avenues for increasing revenues and encourages customer loyalty. The paper also explains the advantages Quad Play provides to the end user.

The paper provides an overview of the market trends in the US as well as the world, which clearly project an increase in revenues and decrease in customer churn with the introduction of bundled Quad Play services. It highlights challenges such as price wars, decreased Average Revenue Per User (ARPU), developing and marketing the continuity of service and content across different devices like television, computer, telephone and wireless models and challenges faced by service providers in trying to position themselves as both data networks and providers of aggregated content.

The paper will help service providers identify the tremendous opportunity provided by the Quad Play service bundle in increasing revenues and customer loyalty by providing innovative bundles of personalized lifestyle services that can help capture a greater share of the subscriber’s communication and entertainment wallet. Please visit the Amatra website www.amatra.in to request a copy of the paper.

Naveen

Research Analyst

Amatra Business Consulting Pvt Ltd

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White Paper on FDI and Indian Telecom

In the last 10 years India has emerged as one of the largest and high potential telecom sectors in the world. The liberalization measures by the India government starting in the 90’s coupled with India’s innate market potential and tremendous local enterprise have placed the Indian telecom market in the third place after China and the US. The buoyant opportunities in terms of large number of present and potential subscribers have made the telecom sector a very lucrative investment opportunity for investors. This paper talks about some of the recent developments in the telecom sector in terms of reforms and the flow of Foreign Direct Investment (FDI) and suggests the opportunities and points to challenges for investors.

The paper has a discussion on the tremendous growth witnessed by the Indian Telecommunications Industry in the last ten years. The paper attributes the growth of the telecom sector in India to a combination of factors like increase in the amount of disposable income of the middle class, changes in lifestyle, the world’s lowest mobile call rates (as little as $0.02 a minute), availability of low tariff mobile services, handset financing, and easy payment plans among others. However, the reforms initiated in the telecom sector by the Government of India have been identified as the main driver for the growth.

Today the Telecom Commission, the Department of Telecommunications (DoT) and the Telecom Regulatory Authority of India (TRAI) collaborate in managing the telecom sector. However the reforms that began in the 1980s with telecom equipment manufacturing being opened for private sector was the first step in the development of the Indian telecom market. The key push to open the telecom sector came in the mid 1990’s, first with the National Telecom Policy (NTP) in 1994 and then the NTP in 1999. There were three phases of reforms and the setting up of bodies like Mahanagar Telephone Nigam Limited (MTNL) and Videsh Sanchar Nigam Limited (VSNL) to continue service delivery momentum.

The paper reflects on the reforms in the telecom industry and some of the resultant growth opportunities, the FDI Policy for the Telecom Sector and the Sector Wise Actual Inflow of FDI from August 1991 to January 2007. The paper goes on to enumerate the opportunities for the investors like the fact that India boasts of a practically untouched rural market, there is an investment opportunity of more than $22 billion across many areas and there are opportunities in application and content development ranging from gaming to education. The paper also throws some light on the caveats for investors such as the gap between percentages of inflows to approvals is lowest in Indian telecom sector.

The paper on Foreign Direct Investment in the Indian Telecom Market will help foreign investors identify the tremendous opportunity provided by the burgeoning Indian Telecom Market. It will help them factor in the pros and cons of investing in the Indian telecom sector. Please visit the Amatra website www.amatra.in to request a copy of the whitepaper.

Naveen

Research Analyst

Amatra Business Consulting