The telecommunications industry is currently changing at a rapid pace driven by the emergence of new technologies that are rewriting the business cases and cost models upon which telephony has been based for years. In line with this, many telecom companies are collectively spending huge amounts to roll out the infrastructure and technologies that will drive the next generation of voice, data and video services. Adding wireless to the package brings in a fourth dimension, thus the term Quad Play.
While the potential of Quad Pay services to generate long-term profitability is easy to recognize, adoption has been limited by the high initial investment and complex integration of different components. This Amatra paper highlights services instances that can be deployed in an economical way.
The paper delves deep into the concepts of Quad Play. It builds on the Triple Play services like gaming, e-learning, e-medicine, music, collaboration, security, monitoring and dating and points to the increased emphasis on value addition that has triggered the growth of Quad Play communication services bundle. It lists the benefits of pre-integrated Quad Play suite for service providers like it is cost-effective, simplifies deployment, reduces time to market, is an easy way to enter the bundled services market, helps generate new avenues for increasing revenues and encourages customer loyalty. The paper also explains the advantages Quad Play provides to the end user.
The paper provides an overview of the market trends in the US as well as the world, which clearly project an increase in revenues and decrease in customer churn with the introduction of bundled Quad Play services. It highlights challenges such as price wars, decreased Average Revenue Per User (ARPU), developing and marketing the continuity of service and content across different devices like television, computer, telephone and wireless models and challenges faced by service providers in trying to position themselves as both data networks and providers of aggregated content.
The paper will help service providers identify the tremendous opportunity provided by the Quad Play service bundle in increasing revenues and customer loyalty by providing innovative bundles of personalized lifestyle services that can help capture a greater share of the subscriber’s communication and entertainment wallet. Please visit the Amatra website www.amatra.in to request a copy of the paper.
Naveen
Research Analyst
Amatra Business Consulting Pvt Ltd
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